The following Study Guide is currently
available for $5.95 from the moviesforbusiness.com Website. You must REGISTER (it's free!) or LOG IN to make a purchase. After reading the description below, if you wish to order this study guide, just click on the view full guide link under the title, log in, and follow the simple instructions. And, don't worry - if you change your mind mid-order, simply
exit the program.
Guide overview:
This Guide begins with an introductory statement, followed by a detailed plot summary
of the movie. The commentary then verifies and, in many cases, corrects historical aspects
of the movie. Along the way, breakout boxes deal with key lessons, using examples from the
1980s and 1990s to supplement and update the Bell Experience. The Guide opens this
way:
Guide opening:
Alexander Graham Bell, the Scots-born inventor of the telephone, ranks with Thomas
Edison as one of the most creative minds of all time. Bell's life and researches
illustrate the synergistic qualities required to connect seemingly unrelated scientific
concepts and link them to produce technologies that change the world. Like Edison, with
whom he competed for patents on several ideas, Bell had a keen sense of business which
served him well not only in getting his ideas launched in the marketplace, but also in
protecting them from encroachment. His life, too, illustrates the full range of elation
and frustration that face the would-be entrepreneur: poverty, long hours, lucky breaks,
unfortunate setbacks, claim jumpers, family turmoil, self-doubt and the doubt of
investors.
The Story of Alexander Graham Bell, widely considered one of the best biopics in
Hollywood history, captured, as had no prior film, the spirit of entrepreneurship and
scientific discovery. Despite the movie's opening claim to be a fully accurate account of
Bell's invention of the telephone, the film is riddled with major errors of both omission
and commission. Time constraints, and the need for dramatic moments and romantic subplots
to heighten consumer appeal, required the filmmakers to oversimplify not only Bell's life,
but also the nature and resolution of the lawsuits which attacked Bell's patents and
threatened to take his invention from him.
Excerpt from the plot summary:
March 1876. Sanders has provided money for batteries. Work on the telephone is again
underway. A test is in the works. Bell sends Watson into another room to listen, while he
speaks into the latest version of his apparatus. After several attempts in which nothing
happens, Bell adds two drops of sulfuric acid to a transmitter cup full of water. Bell
spills some of the acid on himself and, in anguish, speaks the words which have since
become famous: "Mr. Watson, come here! I want you!" The words are heard through
the receiver, and Watson rushes into the room to tell Bell the news and assist him with
his burns.
At the Lyceum Hall in Salem, Massachusetts, Bell stages a public demonstration of the
telephone. Watson is connecting from Boston. Receivers have been posted around the room.
Investors and potential investors are present. Watson and Bell converse over the phone, a
barbershop quartet sings through the wire and a cornet solo is transmitted. The solo
irritates Watson's landlady, who angrily enters the transmission room in Boston, demanding
an end to the demonstration. Watson puts the landlady on the phone, where she complains
loudly and much to the amusement of the assembled hearers in Salem. Audience members are
skeptical of what they have heard. "In my opinion," says one potential investor,
"the telephone will never be more than a toy . . . I'll advise all my friends to have
nothing to do with it." Bell asks Hubbard, as one of his partners, to draw up the
papers to form the New England Telephone Company. Hubbard says he has no financial
interest in the telephone, that the money he put up was for a multiple telegraph. Bell
says he wants no more money from Hubbard, just his help in incorporation. Sanders promises
to bring Hubbard into the fold and affirms that "it looks like we're in the telephone
business now."
Bell's newly incorporated phone company opens an office at 109 Court Street in Boston.
After a year's operation, it has taken in total subscriber revenues of only $4,005.
Hubbard presents Bell with an account of expenses. Hubbard is involved to the extent of
$7,017, against which, as assets, there have been 207 phone installations with a net
rental loss of $621. Bell counsels patience. He has a plan. He is going to England in
response to interest from Sir William Thomson who believes that a demonstration can be
arranged before Queen Victoria and that phones can be placed in Buckingham Palace. If that
occurs, demand will increase and the telephone's future will be secured.
Excerpt from the commentary:
It takes time for some technological innovations to find a marketable application. The
telephone was originally conceived by Bell as an entertainment device, one through which
concerts could be heard -- musicians performing on one end of the line, with the other
hooked to loudspeakers that would enable an audience to hear the amplified performance
while gathered in traditional concert halls. The history of invention is filled with
examples of similar false starts. Cable television was originally perceived as a way of
improving the quality and available quantity of broadcast TV by enabling the reception of
more and purer signals than those provided by "rabbit ears" and housetop
antennas. Of course, cable eventually claimed its pot of gold not as an incremental
improvement in signal reception, but as an entertainment and, increasingly, an advertising
medium.
The search for "killer applications" and successful business models also plagued
the early development of radio. John Stevens, a professor of communication studies at
Concordia University in Montreal, has noted that radio's early days were dominated by
amateurs communicating among themselves. As late as 1926, 50 percent of U.S. radio
stations were owned and operated by non-profit organizations; another third were used for
publicity purposes only; and fewer than five percent of the stations described themselves
as commercial enterprises. The radio, like early cable, was a communications device rather
than a news and entertainment medium. More recently, the Internet was developed as a means
of enabling researchers to communicate quickly and effectively with one another. But with
the advent of the World Wide Web, the Internet has evolved from a communications technology
to a transactional medium - a medium that aggregates audiences and grows as a
result of entertainment and online-purchasing capabilities.

The commentary is supplemented by BREAKOUT BOXES
dealing with these topics:
 |
A Brief Biography of Alexander Graham Bell |
 |
Read More About It |
 |
Key Dates in the Development of the Telephone (The "Real" Chronology) |
 |
A Customer Service Note |

THE GUIDE also includes an essay that looks at business as depicted in
the movies. For an introductory section on how to use the Management Goes to
the Movies program, click through to Using The MGTTM Training Program.
TOP